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Free PDF E-Booklet
Free PDF E-Booklet
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It's My Bike!
Roberta M. Standen
It's been 25 years since I
first spit out the words, "It's
My
Bike".
I've been known to repeat those words as an affirmation through clenched
teeth, shout them to the backside of a slammed door and whisper them cautiously
but determinedly under my breath. But, I'll never forget the first time I
uttered those words.
Managing several dozen aggressive independent, highly
motivated real estate agents was a formidable task. Those who did the least
expected the most and those who did the most demanded the brokers capitulate to
their whims and all sorts of bargains to get the listing, keep the listing,
close the deal or save the escrow. You know, things like lower the commission
buy the home warranty policy, replace a hot water heater... whatever it took!
Worse than narrowing the margin of profitability was the awful realization that
as a broker I was compromising my integrity and running scared. Running for fear
of loosing agents, loosing income, loosing listings, loosing sales loosing
escrows ... when actually I was gradually loosing my self-respect as well as my
mind! Agents would bellyache about floor time, balked at staff meetings and
continually whined at me to raise commission percentages and/or supply them with
more materials.
Then came the morning I
walked into the office, called a staff meeting and said, "Mark this day well on
your calendar, the party's over!" I continued, "From this day forward we are
going to run this business the way I want it run. All of this nonsense is
over. No more will I allow buyers, sellers, agents, competitors or anyone else
control this company." Well, I thought I was going to be hung in effigy or
tarred and feathered, but I didnt care. They hollered and yelled, threatened
to leave, to sue, and some even cried. Then, almost in one accord, they demanded
some justification for my actions and demanded it immediately and without
delay. To this day I don't know where the following words came from, but out of
the recesses of my brain, I rose to my full 5'2" stature and calmly but firmly
replied, "Here is my justification, the ONLY justification necessary for making
these policy decisions, because
It's My
Bike." From that day to this, I have guarded "my bike"
cautiously and carefully not allowing anyone to control my business, my clients,
my finances or my time. Neither should you! As an independent
professional in the cash flow business, remember always -
It's
Your Bike!
So, now you have made the
decision to enter the cash flow business. A laudable and courageous step for
many of you, particularly those who have little or no background in banking,
real estate or in the financing field. Yes, it does take courage to step up and
out of the mediocre, stretch your boundaries, get out of your comfort zone and
plunge into a new venture. By now, you have probably purchased a cash flow
course, attended a seminar and learning all you can as fast as you can. The
cash flow business is an honorable business, a profitable business and above all
(even though you are just starting out) it is YOUR business. Yes, it is
Your
Bike!
First of all, let me remind
you that the cash flow business is indeed a business. Although I am pleased to
say, that you do not have to purchase expensive equipment, furniture and
fixtures, purchase inventory or lease a building. It takes no formal
education. What an opportunity! All you really need is a calculator, basic
knowledge of how money moves, a telephone and a need and determination to
succeed. Your "stock in trade" is your ability to negotiate and put
transactions together. It is not a frivolous game, it is a business and just
like your bike, you can ride and it will take you anywhere you want to go and
just as fast or slow as you want to go. And guess what, you can also stop
anytime and anywhere you want to.
And here's the best part
...
you can choose who you want to ride with and for how long. In reading posts on
several boards and visiting with note finders all over the country, I am
surprised at how many note finders have the perception that "profit" in the cash
flow business is somehow intrinsically devious or wrong. There seems to be a
commonality to this concern. The conversation goes something like this: "What
will the buyer think if they find out at closing that I negotiated the purchase
of the note for $5,000 less than I sold it to them for. Or, what will the
seller do if they find out I negotiated a sale to an investor and made $5,000
for myself?" Hello!! this is called a PROFIT. AND PROFIT IS HONORABLE.
THIS IS THE AMERICAN ENTREPRENEURIAL BUSINESS MODEL. There is absolutely nothing
wrong with making a profit. The transaction is truly win/win for everyone. The
seller received what he agreed to, the buyer received the note for what he was
willing to pay and you, the businessman or woman, made a profit. Hey,
It's
Your Bike!!
When I buy a sack of sugar
from Mr. Potts, my local grocer, I have yet to ask what he paid for it and you
know what? I don't care I wanted and needed the sugar. Likewise, I can't
imagine the wholesaler who sold the sugar to Potts, asking the price he plans to
sell it for or demanding to know the profit he will make. Can you imagine him
calling Potts and saying, "Hey, I heard you sold that sugar and made $50 a
sack?" Do you really think he cares, do you think I care? Do you think I have
the right to know? Also, how can I possibly be intimidated by Mr. Potts or
suffer rejection when I buy the sack of sugar?? Buyers don't know what
rejection feels like, it's oxymoron. Keep in mind that you are a buyer cruising
down the street on Your Bike! persistently and
aggressively looking for a seller with a note or other cash flow who is
motivated for whatever reason or need to generate cash. What an exciting
concept!
Another woebegone tale goes
something like this: "The note seller won't give me information on the note." They want to know the discount rate before they will give me any information!
What's that all about? It's like going to the Doctor and asking him what the
diagnosis is before you give him the symptoms. If the Doc asks you where it
hurts or if you have a fever, you reply, "I want "you" to guess Doc, I'm not
going to tell you". Most of the time the seller refuses to give you the
information because he doesn't have the DNA (Desire, Need or Ability). In this
case, your next move should be simply this: Get on
Your Bike! and start pumpin' just as
fast as you can down the street until you find someone who really wants to take
a ride with you. It's
Your Bike!
Let me caution you here.
The ride won't always be smooth: there will be bumps in the road. There will be
times when you get going too fast, ignore the warning signs and plow right into
a parked car or ride on the shoulder and end up in the ditch. If you blow a
stoplight you might get a ticket or even get hit. You just have to get up one
more time than you fall down. Just take your lumps, keep on peddling, learn
from your mistakes and don't attach yourself to the results.
Make sure you have a
destination before you first climb on your bike (a goal) and a map so you know
where you are going (plan of action) and then develop a passion to be the very
best in the business. Before you know it, you will be disconnecting the
training wheels and riding it with all your might making a hard right turn on to
Success Street and into the parking lot of the United National Bank to deposit
your profits. Remember
Your Bike!
will take you anywhere you want to go, including to financial independence.
It's
Your
Bike, Enjoy The Ride!
COPYRIGHT
2002, 2006, 2010
by Roberta M. Standen - ALL RIGHTS RESERVED
This article cannot be reprinted without the express permission of the
Author - 11-10
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